2024 Strategic Speakers

Greg is the Founder and President of Innovative Research Group. As its founder, Greg leads Innovative’s mission to evolve market research practices by transforming the latest developments in academia into proprietary models that deliver actionable insights. As President, Greg oversees Innovative’s methodical best practices and acts as the Lead Methodologist on projects across the organization.

As a former Principal Secretary, Greg has built a career at the intersection of public policy, communications and public opinion. With over 30 years of communications and opinion research experience, Greg uses a full range of research tools for a variety of government and corporate clients across industries such as financial services, healthcare and the energy and infrastructure sector. 

Greg’s research has been highlighted in media across the country.  He has been featured in many media outlets including Global TV, the Globe and Mail, the Hill Times, the National Post and various other PostMedia Network newspapers. In 2016, Greg received the Public Affairs Association of Canada Award of Distinction.  

Greg has a Bachelor of Arts in Political Science from the University of British Columbia and has taken courses in data analyses, research methodologies, and management from Essex University, York University, and Harvard University.

When away from his desk, Greg can be found travelling between British Columbia, Ontario, and England to spend time with his wife and daughters.