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North America's Leading Energy Event
June 13-15, 2023
BMO Centre at Stampede Park - Calgary, Canada

Jeff Robinson

Jeff Robinson 300x300

Jeff Robinson

Director, Global Marketing
Kepner Tregoe

As the Director of Global Marketing, Jeff is the global brand steward for Kepner-Tregoe (KT). In his role, he fosters cross-functional integration to drive market growth, communicate the KT brand story and manage the marketing function across the organization. As a thought leader, Jeff positions the brand with various audiences including internal and external stakeholders, media, and other key influencers. Jeff leads the development and execution of the KT marketing strategy and supporting tactics to deliver the company vision. For over 30 years, Jeff has worked with organizations to develop and execute business strategies and growth initiatives to create sustainable, profitable revenue. His experience in senior management positions within companies in Canada, the United States, and Australia has empowered him to implement management strategies that improve processes within client organizations and embed critical thinking behavior into their operating culture. Jeff’s career allows him to work with organizations across a wide array of industries and business models. “I value my role in bringing together analysis and strategic planning with creating sustainable improvement in operations and profitability. At KT we are good observers and listeners and strive to build collaborative partnerships with our clients.” As an accomplished executive with Canadian and International experience in marketing, strategy formulation, operations management, project management, and business development, Jeff brings a multi-faceted skill-set to his role at KT. Jeff has served as a director and an executive in both public and private companies, and as an elected board member in several not-for-profit organizations. Jeff has earned a CGA designation and a MBA degree. He is a Certified Management Consultant (CMC).